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ÌÒÌ«ÀÉÓ³Ïñ plans brand launch

ÌÒÌ«ÀÉÓ³Ïñ plans brand launch

Mississippi State officials are planning the launch next week of an innovative branding initiative aimed at positioning the university for the future. Special festivities are planned for 3 p.m. on Tuesday [Oct. 13] at 3 p.m. in Lee Hall’s Bettersworth Auditorium.

The invitation-only celebration reflects months of work designed to create a platform that inspires better storytelling and a strong system to tell those stories in compelling and consistent ways throughout the university and beyond.

Joining ÌÒÌ«ÀÉÓ³Ïñ President Mark E. Keenum in presenting the comprehensive strategy will be five distinguished university alumni, including Camille Scales Young, vice president for Cornerstone Government Affairs; Bryan Wilson, managing partner for Tacoma Ag, LLC; Haley Fisackerly, president and CEO for Entergy Mississippi, Inc.; Kevin Robinson, chief meteorologist for WLWT Cincinnati; and Leslie Henderson, co-founder and general manager for Lazy Magnolia Brewing Company.