Mississippi State leverages power of storytelling on new social media hub
Contact: Harriet Laird
STARKVILLE, Miss.—Followers of Mississippi State on social media now can get all of their university news in one place at .
On the new social-media hub, visitors can get quick information and learn more about every aspect of the university, from planning a first tour of campus to exploring the latest research discoveries.
“People want to know more about who we are, and we’ve added this new hub to give visitors a 360-degree view of our people, places, activities and accomplishments,” said Sid Salter, ̫ӳ’s chief communications officer.
“The ̫ӳ experience is defined by our success stories,” Salter said. “When prospective students learn these stories, they not only want to be part of the tradition, but also the future of Mississippi State.”
̫ӳ’s hub brings together on one site the latest ̫ӳ-related news from Facebook, Twitter, Instagram, LinkedIn and YouTube. It also provides social media connections for university schools, departments, organizations and other units within the campus community.
The hub and revamped website tie into a soon-to-be-launched branding initiative that highlights university strengths including diversity, cross-campus collaboration, and a supportive and nurturing environment for students.
This fall, Mississippi State is welcoming the largest and most academically advanced freshman class in its history. With an enrollment of more than 20,000, Mississippi’s leading university comprises students from all 50 states and 88 countries.
“We’re growing in so many positive ways, not just in our enrollment but also in the number of high-quality students who are choosing to attend ̫ӳ,” said Salter. “We’re also seeing increased engagement from faculty, staff and alumni who are playing active roles in carrying the momentum forward. The new social media hub is one of the tools we’re using to let the world know that Mississippi State is a place where you can find more opportunities to lead, participate and excel.”